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Why start a blog? Should I start a blog?
With the dominance of video content on YouTube and Facebook, plus the emergence of “microblogging” platforms like Instagram and Twitter, it’s reasonable to wonder if the whole idea of blogging is a little… well, out of date.
However, the numbers tell a different story:
- Tens of thousands of new blogs are created each day
- According to Statista, the number of bloggers in the United States alone is set to reach 31.7 million by 2020
- On WordPress, 70 million new blog posts are written every month
- Market researchers estimate more than 75% of Internet users read blogs on a regular basis
- Content marketing, which includes blogging, is now a $300 billion industry
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